Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly absorbed into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing movement are becoming more frequent and efficient.
The Social media marketing has a strong attention on social media marketing. So that is where we are going to start our list of types of digital marketing. Social Media definitely has a rightfully earned place in this list. Social Media Marketing is the use of social media platforms and websites to promote a product or service. “ That means all sharing of information and appointment with followers, fans, partners or competitors on social media platforms with the goal of promoting your products is part of digital marketing. In essence, social media marketing is the targeted use of social media conversations to increase the consciousness for a product or brand.
Content marketing is the art of using valuable and storytelling information to increase brand consciousness with the goal of getting your target audience to take a profitable action. Content marketing aims at building relationships with potential customers and becoming a partner rather than an advertiser. content marketing Since Content Marketing strongly relies on content distribution, content marketing can rarely be seen totally separated from other types of digital marketing that can fill the content distribution part.
Search engine optimization (SEO) is a set of policy with the extensive goal of conduct more people to your website the first way, by improving your search engine rankings. Social media optimization (SMO) can be one part of SEO—but it also contributes to all three ways people find you online.
While SEO describes the process of getting unpaid traffic from search engines – SEM refers to the paid traffic from search engines. The most common form of search engine marketing is maybe Google Adwords for the simple reason that Google is by far the most used search engine. In SEM the marketer generally pays the search engine a predefined amount of money for showing a marketing message at various places within the search results for specified keywords or phrases. SEM is a form of Pay-Per-Click advertising..
Similar to SEM other forms of PPC advertising also describe marketing methods where the marketer pays for each click on a link to a website. Apart from search engines, almost all social networks offer the opportunity for Pay Per Click advertising. These ads then appear in the feed of the targeted social media users. In order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads.
Affiliate marketing is a performance-based type of digital marketing. In contrast to PPC advertising with affiliate marketing, the advertiser does not pay for traffic but rather for conversions. The rates are usually higher but the risk on the side of the advertiser is limited since he only pays for conversions. Affiliate marketing can be seen as the process of spreading product creation and product marketing across different parties, where each party receives a share of the revenue according to their contribution. Affiliate marketing is popular with bloggers and high-traffic website owners who make money from selling other people’s products to their audience.