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The form of marketing that provides global-scale intercommunication between the business and its stakeholders and customers through the virtual networks and communities, is called social media marketing. The first aim of any business is to be known throughout their target audience. Online businesses aim to market their site in several different manners to obtain them more customers and business. One such marketing technique is social media marketing. With the help of social technologies nowadays, the information is spread without boundaries and the content constraints. People want to share and exchange their experience and knowledge online, which marketers see as an excellent chance to strengthen relationships with their consumers and to increase awareness about their businesses to the larger scale. Still there are the competitors who see the significant disadvantages of this new platform for marketing.
