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PPC advertising also describe marketing methods where the marketer pays for each click on a link to a website. Apart from search engines, almost all social networks offer the opportunity for Pay per Click advertising. These ads then appear in the feed of the targeted social media users. In order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads.
This Advanced Pay per Click (PPC) course helps participants to gain expertise in Pay per Click and Paid Search. After completing this course, participants will:
This course is best suited to professionals who want to learn and specialize in Pay per Click to enhance their digital marketing skills. The certification is most beneficial for: