Email Marketing Training

Email marketing is the act of sending a profit-oriented message, typically to a group of people, using email. In its wide sense, every email sent to a probable or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or seek sales or donations, and is meant to build faithfulness, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.